Asylum » Advertising http://www.theasylumcafe.com Fri, 16 Apr 2010 22:30:47 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Content is not King in SEO http://www.theasylumcafe.com/advertising/content-is-not-king-in-seo http://www.theasylumcafe.com/advertising/content-is-not-king-in-seo#comments Thu, 08 Apr 2010 11:15:52 +0000 admin http://www.theasylumcafe.com/advertising/content-is-not-king-in-seo It may be Queen, but it is definitely not King for search engine marketing and I’ll tell you why. I’m really tired of hearing the virtues of content when all of the search engines put more value on off-site influences. If content really were king and you had ten sites that were all on the same subject, well written and optimized, how would the search engines determine which site was most relevant? One of those sites is going to have to be first and one of those sites is going to have to be tenth. Well, Google found an answer for this and that is off-site influences, specifically link popularity – sites linking to your site. Each site linking to you is a “vote” for your site saying, “this site is about so and so.”

This off-site influence is so strong that sites can rank extremely well for terms that don’t even exist in the site’s copy.

Content is not King and probably never will be. It definitely helps, but it will never give you the weight in search engines that link popularity does now.

]]> http://www.theasylumcafe.com/advertising/content-is-not-king-in-seo/feed 0 Canon Powershot SD1400 IS Review http://www.theasylumcafe.com/advertising/canon-powershot-sd1400-is-review http://www.theasylumcafe.com/advertising/canon-powershot-sd1400-is-review#comments Tue, 23 Mar 2010 20:15:48 +0000 admin http://www.theasylumcafe.com/advertising/canon-powershot-sd1400-is-review Her unique background has given Ms Jernudd the comprehension of what makes a great media interview and she shares this discernment in her book and Canon Powershot SD1400 IS Review . Media Star Power covers the language of the media world with concise outlines, quotes and gold star tips. The book starts with “Advance Work” and ends with “ZZZ” and covers pretty much everything you have to know about media interviews between. This book will aid you in becoming a media savvy guest, plug your product and business, position yourself in the media, enhance your confidence and help you make preparations for an emergency. All the subjects covered are beneficial but some of the most engaging are : making an on camera look with tips on dressing and jewellery for both males and females, the best way to respond to the media covering your company crisis and the way to manage on camera hysteria. This book is an absolute must have for any one seeking or preparing for media coverage and is sized ideal to fit into a purse or briefcase.

Canon Powershot SD1400 IS Review

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