Content is not King in SEO
Posted on April 8th, 2010 by admin
It may be Queen, but it is definitely not King for search engine marketing and I’ll tell you why. I’m really tired of hearing the virtues of content when all of the search engines put more value on off-site influences. If content really were king and you had ten sites that were all on the same subject, well written and optimized, how would the search engines determine which site was most relevant? One of those sites is going to have to be first and one of those sites is going to have to be tenth. Well, Google found an answer for this and that is off-site influences, specifically link popularity – sites linking to your site. Each site linking to you is a “vote” for your site saying, “this site is about so and so.”
This off-site influence is so strong that sites can rank extremely well for terms that don’t even exist in the site’s copy.
Content is not King and probably never will be. It definitely helps, but it will never give you the weight in search engines that link popularity does now.